Snapchat is not for Social Media Wimps: Savvy Tips for Today’s Marketers


by YuneOh Team

April 18, 2016

 

You’ve heard it all before: social media marketing is nothing like traditional advertising.


It’s a fact that more businesses and marketers are going online, chasing after a fickle, easily-bored market that’s now expanding their traditional media consumption to include digital. In the top communication agency EON’s proprietary research, The Philippine Trust Index 2015, the company highlighted the rise of internet usage among the informed Filipino public (those who access media for news more than three times a week)—from 50% in 2012 to 71% in 2015.


A summary of the report highlights: “Trust in online media has also risen considerably, as trust in other top sources plateau or even decline.”


(And speaking of trust, Nielsen survey also notes that consumers tend to trust word-of-mouth recommendations and online consumer opinions, more than they trust ads on TVs and newspapers.)


Brands should take heed: turning offline ads into boring promotional materials online simply won’t do. Millennials—huge consumers of online content—just won’t put up with a company nagging them to buy stuff. If you can’t deliver the message quickly and interestingly, then you’re definitely doing online marketing wrong.


This strategy is very necessary for brands venturing to social media: to do well, you have to humanize the brand and start having conversations with your consumers. “62 percent say if a brand engages with them on social, they are more likely to become a loyal customer,” Smync’s CEO Jeff Ernst says in an Adweek article.


Of course framing your message correctly is just step one; choosing the correct social media platforms is also equally important.


Sure, you might have a Facebook business page, and you’re probably tweeting to fans on your company Twitter account. But do you need to jump in the bandwagon and create a Blab account, or use Periscope to broadcast events of your product launches? Can Snapchat actually be a good marketing tool for you, considering that content there has a quick expiry date?


VerticalResponse gives good advice on how to pick the best platform to use:


·         What is the unique purpose of this platform?


·         Do its attributes relate to my business’s needs?


·         Which target audience does this platform serve?


·         How much time on this network is necessary to have the best impact?


Now, let’s teach you how you can track and measure the effectiveness of your marketing campaigns on these platforms.


In the upcoming Talino Talks workshop entitled, New & Awesome Social Media Platforms for Marketers to Learn, organized by the #1 global online jobs website Freelancer.com and premier workshops organizer Manila Workshops, FreelanceBlend founder and online business advisor Marv de Leon will help you navigate your way through emerging social media platforms like Facebook Live, Blab, Periscope, and Snapchat.


He will also help you understand where opportunities lie to effectively communicate your brand’s messages to your target market, and teach you how you can both measure and monetize each platform.


“With the consistent rise of social media marketing jobs on Freelancer.com, teaching experienced and aspiring freelance marketing professionals on up-and-coming social media platforms will help them get more customers and grow their client’s companies,” says Evan Tan, Regional Director for Southeast Asia of Freelancer.com. “Having Marv share his unique knowledge of internet businesses will be an awesome way for social media marketers to level their skills up.”


Join Freelancer.com and Manila Workshops’ Talino Talks this coming April 23, Saturday, 1 P.M., at the Freelancer.com office (just a few blocks away from Bonifacio High Street) at the Ecotower building, 32nd cor 9th Avenue, Bonifacio Global City, Taguig.


Seats are limited, so save your slot now: http://j.mp/snapchatformarketers