In a sea full of romantic comedies being produced, what makes Set It Up so special?
The Decline of the Rom-Com Genre
Rom-com flicks – You’re either a sucker for this genre or refer to it as a guilty pleasure.
Whether you enjoy these kinds of flicks or not, you have to admit that there was a widespread of countless romantic comedies out there in the market. We’ve seen films like, “Clueless”, “10 Things I Hate About You”, “Pretty Woman”, “Love Actually”, “500 Days of Summer”, at least once in our lives.
However, the rom-com genre has pretty much died off recently. To be fair, there were several attempts of further elevating the genre in the past decade. Unfortunately, there were barely any films that managed to top or at least live up to previous romantic comedies that had actually left a legacy.
So, with the release of Netflix’s latest film ‘Set It Up’, could there be a potential revival of the rom-com genre?
The Premise of Set It Up
The film centers on two overworked assistants named Harper (Zoey Deutch) and Charlie (Glen Powell). Harper is an aspiring writer who dreams of breaking into the industry by working under her idol Kirsten (Lucy Liu), the head editor of a major sports outlet. Charlie, on the other hand, wants to be just as successful as Rick (Taye Giggs), his venture capitalist boss. Much to their dismay, their bosses are extremely demanding and coldhearted.
This then leads to Harper and Charlie plotting to set their bosses up together. Both figured if their bosses hook up, that gives Harper and Charlie the free time they long for. But as they spend more time attempting to manipulate their bosses, Harper and Charlie start to fall for each other.
A Taste of Nostalgia
Photo source: Netflix
If you’ve watched a rom-com before, you can ideally guess as to how ‘Set It Up’ might go. But what makes this film such a hit to audiences is from its understanding of what makes a perfect romantic comedy. The movie is filled with witty and clever jokes that help cover the ‘twists’ of the plot that we might expect coming.
Look at it this way: We watch dramas to feel sad, we watch horror to be scared, and we watch rom-coms to make us happy. ‘Set It Up’ is an all too familiar kind of rom-com that gives you a sense of comfort. The film doesn’t necessarily want to surprise you, but instead remind you why you enjoy watching rom-coms in the first place.
It doesn’t hurt that the film consists of a bunch of familiar faces. You might recognize the charming fresh-faced Zoey Deutch in movies like, “Vampire Academy” or “Dirty Grandpa”. As for Glen Powell, you might know him as Emma Roberts’ dim-witted frat boyfriend Chad on “Scream Queens”. With the possibility of a resurrection of the rom-com genre, these two stars could potentially be this decade’s Julia Roberts and Hugh Grant.
‘Set It Up’ is currently available to stream on Netflix.